Bronwyn ([info]ladybronwyn) wrote,
@ 2008-02-26 07:42:00
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Have to say it
Ok, I don't watch a lot of tv but apparently I watch just enough to have caught a particularly irritating ad several times last week. Surely you noticed it as well: Dunkin' Donuts new campaign advertising that you can order their lattes in plain English! You see someone ordering a "medium latte" and everyone cheers! Hurrah!

I HATE YOU AND YOUR STUPIDITY! LATTE IS NOT AN ENGLISH WORD! DIAF!

And you may now return to your regularly scheduled day.

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(Anonymous)
2008-02-26 05:44 pm UTC (link)
I've been yelling that repeatedly over the last few days :)

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[info]att4ck_k1tten
2008-02-26 05:48 pm UTC (link)
whoops, that was me.

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[info]ladybronwyn
2008-02-26 06:22 pm UTC (link)
Hehe.

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[info]arifyn
2008-02-26 06:09 pm UTC (link)
I just noticed that if you look up "latte" in the dictionary in Mac OS, and have the pronunciation set to IPA, it tells you it's pronounced "latticework".

I've never had any trouble ordering a "medium latte" at Starbucks anyway. On the other hand, if I tried to order a "grande" from one of the local coffeehouses I actually go to, I bet they'd give me the evil eye.

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[info]ladybronwyn
2008-02-26 06:22 pm UTC (link)
On the occasion that I do go to a Starbucks, I make a bit of a game out of it--I say 'small suchandsuch', they repeat back 'tall doowop?', I say 'yup a small', they yell the order to the drinkmaster 'tall thingie!'. It's not in an 'I must correct you' kind of way, though, more like 'I'm contractually obligated to use these silly words but I understand perfectly what you just said'.

And yeah, the actual coffeehouses tend to use standard English sizing terminology because they're not insanely focused on creating a brand experience. Plus their coffee is less burnt-tasting. And I can usually get whole milk, which makes for a much more lattelicious experience.

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[info]blitzcon
2008-02-27 03:24 am UTC (link)
Heheh, die in a fire.

I actually pay no attention to it. Although creating a "brand experience" seems accurate. It makes people feel special, like they belong to the club and know what codewords to say to get their caffeine fix.

I usually get chai from Starbucks, and coffee from other places. Work has free coffee and it doesn't taste burnt.

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